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Customer Experience

Modernizing Branding & Communications for NTIA

A unified brand that strengthens clarity, credibility, and stakeholder engagement.

Key outcomes

50%

Faster turnaround on key deliverables

1st

Comprehensive brand style guide in agency history

XX%

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01 · The challenge

A growing mission, a scattered voice.

As NTIA’s mission expanded across broadband, spectrum and emerging technologies, its communications became fragmented. Inconsistent messaging, dated visuals and decentralized outreach made it harder for the public and stakeholders to understand the agency’s work. Without a cohesive identity, NTIA risked losing recognition, message alignment and impact. The agency needed to unify its brand and strengthen engagement with internal and external audiences, all on accelerated timelines.

02 · The solution

One brand, built to scale.

We led an agency-wide branding and communications modernization grounded in research and rolled out in phases. Discovery sessions and stakeholder workshops defined NTIA’s brand archetypes, messaging pillars and audience personas, which shaped a redesigned logo and a modern, accessible visual identity. We then created the agency’s first comprehensive brand style guide, covering voice, tone and visuals, along with infographics, newsletters, social media and web graphics built on the new system. When a high-profile, 70+ page report on SI accountability was needed fast, we designed and produced it in five business days, fully accessible for both digital and print.

03 · The impact

Clear, consistent, credible.

NTIA’s communications now speak with one clear, accessible voice across every platform. Modular templates and visual standards halved turnaround times and reduced duplicate work and revisions. Staff adopted the new standards quickly, building consistency and confidence across the agency.

A unified brand voice and identity across NTIA platforms

50% faster turnaround on key deliverables

Rapid staff adoption that improved consistency and efficiency

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© 2026 BLN24

Designed to solve.

GSA Schedule
U.S. Small Business Administration

© 2026 BLN24