Customer Experience
We support AWS’s CXO Elevate program by driving persona-based go-to-market strategies that generate pipeline and strengthen executive engagement.
Key outcomes
Placeholder: replace with outcome 1
Placeholder: replace with outcome 2
Placeholder: replace with outcome 3
01 · The challenge
AWS needed to scale its CXO Elevate program with a more cohesive, persona-driven go-to-market strategy. Legacy approaches lacked alignment to customer journeys, limiting engagement with executive audiences and slowing pipeline generation.
02 · The solution
We designed and executed a persona-based GTM strategy that aligned campaigns, content, and outreach to key executive audiences. Through integrated demand generation, sales enablement assets, targeted digital campaigns, and structured program management, we operationalized CXO Elevate and ensured consistent, cross-channel execution supported by analytics and reporting.
03 · The impact
Our persona-driven campaigns generated more qualified pipeline for CXO Elevate and deepened engagement with CMO, CIO, COO and CAO audiences. Marketing, sales and partner teams now work from one coordinated plan, which keeps every touchpoint consistent from first outreach to follow-up. With clear reporting on campaign performance and pipeline contribution, AWS can see what’s working and invest where it counts.
Keep exploring
