Customer Experience

Inspiring the Next Generation with the National Park Service

A multimedia storytelling campaign sharing the real experiences of Youth Conservation Corps participants across national parks, raising awareness and inspiring young people to take part.

Key outcomes

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01 · The challenge

A great program, with the potential to connect at a greater scale.

The National Park Service wanted to raise awareness of and participation in its Youth Conservation Corps (YCC) program. YCC gives young people hands-on conservation work that builds real skills and a lasting sense of civic responsibility. The program’s impact was clear to the people in it but harder to see from the outside, and it needed stronger storytelling to reach a wider audience. NPS needed content that could show what YCC feels like and inspire more young people to sign up.

02 · The solution

A story told from the source.

We produced a multimedia storytelling campaign built around the experiences of YCC participants across several national parks. Video put participants’ own voices at the center, while motion graphics and 2D animation made the program’s structure and benefits easy to understand. Narrative content carried those stories into the digital channels where young people and their families spend time. Together, the campaign showed both what participants contribute to the parks and what they gain, making it a stronger recruitment tool for the program.

03 · The impact

Inspiring the next stewards.

The campaign raised awareness of and interest in YCC by showing the program through participants’ eyes. Story-driven video and motion content drove stronger engagement and built a deeper emotional connection to conservation and public land stewardship. It also gave youth contributions more visibility in national park communities, helping the program reach the next generation of stewards.

Greater awareness of and interest in the YCC program

A stronger emotional connection to conservation and public land stewardship

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Technology & Modernization

Inspiring the Next Generation with the National Park Service

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A great program, with the potential to connect at a greater scale.

A story told from the source.

Inspiring the next stewards.

Greater awareness of and interest in the YCC program

A stronger emotional connection to conservation and public land stewardship

More engagement through story-driven video and motion content

More of our work.

More of our work.

Designing persona-led go-to-market for Amazon Web Services

Accelerating Census Data with Quantum-Ready SI

SI-Powered Predictive Intelligence for NOAA