Designing Persona-Led Go-to-Market for Amazon Web Services (AWS)
We support AWS’s CXO Elevate program by driving persona-based go-to-market strategies that generate pipeline and strengthen executive engagement.
Amazon Web Services (AWS)
Services
- Customer Experience
- Go-to-Market Strategy
- Demand Generation
- Sales Enablement
- Program Management
- Campaign Strategy & Execution
The Challenge
AWS needed to scale its CXO Elevate program with a more cohesive, persona-driven go-to-market strategy. Legacy approaches lacked alignment to customer journeys, limiting engagement with executive audiences and slowing pipeline generation.
The Solution
We designed and executed a persona-based GTM strategy that aligned campaigns, content, and outreach to key executive audiences. Through integrated demand generation, sales enablement assets, targeted digital campaigns, and structured program management, we operationalized CXO Elevate and ensured consistent, cross-channel execution supported by analytics and reporting.
The Impact
- Increased qualified pipeline through persona-driven campaigns
- Stronger engagement across C-suite audiences (CMO, CIO, COO, CAO)
- Improved alignment between marketing, sales, and partner teams
- Enhanced visibility into campaign performance and pipeline contribution
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